On AugSony announced two new readers, the budget PRS-300 Pocket Edition and the more advanced PRS-600 Touch Edition. On Octothe PRS-700, with touch screen and built-in lighting was announced. Waterstone's is the official retail partner and the Reader is available at selected stores such as Argos, Sony Centres and Dixons while a red edition is available exclusively from John Lewis. On July 24, 2007, Sony announced that the PRS-505 Reader would be available in the UK with a launch date of September 3, 2008.
The eBook Store from Sony is only available to US or Canadian residents or to customers who purchased a US-model reader with bundled eBook Store credit. From April 2007, Sony Reader has been sold in the US by multiple merchants, including Fry's Electronics, Costco, Borders and Best Buy. Borders had an exclusive contract for the Reader until the end of 2006. On 1 November 2006, Readers went on display and for sale at Borders bookstores throughout the US. The PRS-500 (PRS standing for Portable Reader System) was made available in the United States in September 2006. Although the owner could not share purchased eBooks on others' devices and accounts, the ability to register five Readers to a single account and share books accordingly was a possible workaround. The DRM rules of the Reader allowed any purchased e-book to be read on up to six devices, at least one of which must be a personal computer running Windows or Mac OS X. Compatibility with Adobe digital rights management (DRM) protected PDF and ePub files allowed Sony Reader owners to borrow ebooks from lending libraries in many countries. Some Readers could play MP3 and unencrypted AAC audio files. The Reader also could display Adobe PDFs, ePub format, RSS newsfeeds, JPEGs, and Sony's proprietary BBeB ("BroadBand eBook") format.
Sony sold e-books for the Reader from the Sony eBook Library in the US, UK, Japan, Germany, Austria, Canada, France, Italy, and Spain. The last model was the PRS-T3, after which Sony announced it would no longer release a new consumer e-reader. The first model was the PRS-500 released in September 2006 and was related to the earlier Sony Librie, the first commercial E Ink e-reader in 2004 using an electronic paper display developed by E Ink Corporation. The Sony Reader ( ソニー・リーダー) was a line of e-book readers manufactured by Sony. Sony Librie, Sony Digital Paper, Sony Tablet Line of e-book readers manufactured by Sony Sony Reader
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